MOTORFLOG PRIVACY POLICY
This Privacy Policy (“Policy”) is provided by Motorflog Limited, whose registered office is at 1 Lords Close, Bessacarr, Doncaster. This Policy outlines the principles and practices governing the collection, processing, and storage of personal information obtained from customers, suppliers, and other third parties. By accessing our services or providing us with your personal information, you agree to the terms outlined in this Policy.
DATA CONTROLLER
For the purposes of UK data protection laws, Motorflog is the data controller, with ICO registration number ZB345760. Any requests or queries related to this Policy can be directed to sales@motorflog.co.uk.
DATA PROTECTION PRINCIPLES
When processing personal information, we adhere to the following six enforceable principles:
Processed lawfully, fairly, and transparently, Processed for specified, explicit, and legitimate purposes, Adequate, relevant, and limited to what is necessary, Accurate and kept up-to-date, Kept for no longer than necessary, Processed in a manner that ensures appropriate security,
INFORMATION COLLECTION
We may collect various types of personal information, including but not limited to:
Document Data: V5 vehicle registration document, driving license, passport, utility bills
Marketing Data: Preferences in receiving communications
Profile Data: Valuations, feedback, and survey responses
Usage Data: Information about website usage
Transaction Data: Details of payments, products, and services provided
Technical Data: IP addresses, browser information, device details
Identity Data: Name, marital status, title, date of birth, gender, National Insurance Number
Contact Data: Home address, email address, and telephone numbers
Financial Data: Bank account details, credit history, details of finance agreements
SPECIAL CATEGORY DATA
We do not expect to collect any “special category” data, such as information about racial or ethnic origin, political opinions, religious beliefs, health, or other sensitive information, during our interactions with you.
INFORMATION COLLECTION METHODS
We collect personal information through various methods, including:
Direct interactions: When using valuation or appointment tools on our website, entering agreements, participating in social media, competitions, or surveys, and corresponding with us.
Automated technology: Through cookies, server logs, and similar technologies when interacting with our website.
Third parties: From credit reference agencies, providers of anti-fraud and anti-money laundering verification services, and other publicly available sources.
LEGAL BASIS FOR PROCESSING
We will process your personal information based on the following legal bases:
Consent: When you provide explicit consent
Contractual necessity: To fulfill our contractual obligations with you
Legitimate interests: When processing is necessary for our legitimate business interests
Legal obligation: To comply with legal or regulatory requirements
PURPOSES OF PROCESSING
We may process your personal information for various purposes, including:
Providing valuations and services
Completing transactions and ownership transfers
Compliance with legal obligations
Customer support and query resolution
Marketing communications
Website administration and improvement
DATA SHARING
We may share your personal information with:
DVLA, organizations you represent, and relevant third-party service providers
Professional advisers, regulatory authorities, and law enforcement agencies
Analytics and search engine providers for website optimization
Third parties in the event of a business sale, transfer, or merger
DATA SECURITY
We take reasonable measures to ensure the security of your data, including PCI DSS standards, secure storage, firewalls, encryption, and overseas transfer safeguards. However, we cannot guarantee the complete security of data transmitted over the internet.
DATA RETENTION
We store your data for periods necessary based on legal, contractual, or legitimate business interests. The retention period depends on the purpose, nature, and sensitivity of the information.
YOUR RIGHTS
You have various rights regarding your personal information, including the right to access, rectify, erase, and object to processing. You can exercise these rights by contacting our Customer Service Team or sales@motorflog.co.uk
OPTING OUT
You can opt out of receiving communications by using the unsubscribe feature in our emails, updating preferences on our website, or contacting us at sales@motorflog.co.uk
AUTOMATED DECISION-MAKING
We do not use automated decision-making processes involving personal data.
THIRD-PARTY LINKS
Our website may contain links to third-party websites, and we are not responsible for their privacy practices. Please read the privacy notices of those websites.
CALL RECORDING
Calls to and from our branches are recorded for training and monitoring purposes.
CHANGES TO POLICY
Any changes to this Policy will be posted on our website.
CONTACT
For questions or requests regarding this Policy, contact our team at sales@motorflog.co.uk.
